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April 03, 2011

WiLDCOAST in the news promoting "I Don't Eat Sea Turtle" Campaign

WiLDCOAST/COSTASALVAjE did a series of news segments in Tijuana, La Paz and Cabo San Lucas to talk about Sea Turtle Conservation.

WiLDCOAST has participated in a series of television and radio interviews in order to promote our annual campaign “Yo No Como Caguama” (I don’t eat Sea Turtle).  The first series of interviews where done in the city of Tijuana on March 28th and March 31st, visiting Radio Enciso where we met Jorge Esparza to talk about the importance of sea turtle conservation.  Then we had a phone interview with Uniradio and finally made our way to the TELEVISA station to talk to Roxana, the host of the “Club Infantil” a popular children’s TV show in Tijuana, with whom we did some interviews to be featured in Notivisa news. On Thursday March 31, we visited Sintesis TV to be featured in the show Hola Californias.  

Then on April 4th, we made our way down south to Baja California Sur, were we did an interview at the radio show “Cabo Mil” with Armando Figaredo, who also invited us to talk about our campaign at his evening news show Meganoticias of CaboVision. On Tuesday April 5th, we did two TV appearances; the first one was in the morning show “A Medio Dia” in channel 10 and the evening show “Gente de Palabra” in La Paz.  We would like to thank Lorena Barajas and Xiomara Vidal of COVYDE (Comunidad Vision y Desarrollo) for all their support with the La Paz media.

This annual campaign started March 9th, with the beginning of Lent, starting with Ash Wednesday.  During this season, sea turtle consumption greatly increases because most people have a misconception that sea turtles are fish, which they are not.  Sea turtles are reptiles and thus are red meat. All seven species of sea turtles in the world are in endangered, and it is considered a federal crime in Mexico to collect eggs or catch young or adult sea turtles for consumption.  If you know of someone who is engaging in this type of crime, please report him or her to PROFEPA. You can do it anonymously through their website or by calling 01 800 7703 372.