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May 12, 2011

Serge Dedina Speaks at TEDx America's Finest City

"Sex, Soccer and Santo"
Image provided by TEDx America's Finest City

WiLDCOAST Executive Director and co-founder Serge Dedina spoke on May 10th at the TEDx America's Finest City on how to use innovative media campaigns to advance coastal and marine conservation initiatives. His talk, "Sex, Soccer and Santo: The New Rules for Communicating about the Coast and Ocean" was well received. The presentation reviewed some of WiLDCOAST's most successful campaigns and talked about how values and not facts are the main ways to reach a wide audience in order to achieve conservation victories.