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November 07, 2011

WiLDCOAST Achieves Charity Navigator’s Highest Honor!

WiLDCOAST is rated as a 4-star organization by Charity Navigator.

WiLDCOAST is proud to announce that we have achieved the coveted 4-star rating from Charity Navigator! Honored for our ability to efficiently manage and grow our finances, especially during these tough economic times, Charity Navigator also noted that our organization “executes [our] mission in a fiscally responsible way and outperforms most other charities in North America.”

Charity Navigator, America's premier charity evaluator, highlights efficient charities and provides donors with essential information needed to give them greater confidence in their charitable giving.

WiLDCOAST was founded in 2000 to protect and conserve some of the most ecologically important coastal wildlands, lagoons, islands and marine ecosystems in California and Baja California. Since then, we have successfully conserved more than two million acres of coastal wildlands and wildlife habitat.

Our accomplishments in 2011 include the following:   

· Carried out the Blue Ocean Tour in Mexico, a book and film festival created to entertain, educate, and to inspire people of all ages to protect and conserve our fragile coastal and marine ecosystems;

· Celebrated the upgrading of the International Wastewater Treatment Plant in San Ysidro, which treats 250 million gallons of sewage from Tijuana daily. These upgrades were achieved as a result of years of our advocacy work;

· Partnered with numerous conservation organizations throughout California to successfully aid in the passage of AB-376, the ban on the sale, distribution and possession of shark fins in California; 

· Coordinated Tijuana River Action Month, a month-long series of events during September and October in the Tijuana River Watershed, which mobilized 2600 volunteers to remove 63,476 pounds of trash, including 351 waste tires, before it could reach local beaches. In addition, 1230 plants were placed and 8.25 acres of habitat were improved; and

· Worked tirelessly to draw attention to Cabo Pulmo, a fragile coral reef in Baja California Sur, Mexico, that is threatened by the proposed creation of ‘Cabo Cortes,’ a mega development that would damage this fragile marine ecosystem. We have drawn worldwide media attention to this threat and in November 2011, delegations from UNESCO and the Ramsar Convention with visit the area to evaluate the environmental impact this proposed plan would have on Cabo Pulmo, which was recently named “the most robust marine reserve on the planet.”

With the year-end approaching, many take this time to support local organizations they care about. We hope that you will keep WiLDCOAST in mind during this time, both as an organization that works tirelessly to conserve our coastal heritage but also as a sound investment in our environmental future. For more information on ways to support WiLDCOAST this holiday season, please contact Lenise Andrade at (619) 423-8665 x201 or email