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January 30, 2012

WiLDCOAST and High Tech High Media Arts Interns Direct and Produce PSA to Promote the Otay Valley Regional Park

By Jocelyn Salcedo and Cesar Castañeda
Jocely Salcedo and Cesar Castañeda filming scenes for the new Public Service Announcement in the Otay Valley Regional Park

During the month of January WiLDCOAST had the opportunity to work with 2 talented media arts interns from High Tech High Media Arts - Pt. Loma. Staff and interns wrote, shot, and produced a 30 second public service announcement in both Spanish and English to promote the Otay Valley Regional Park and the recreational opportunities available to the community in this open space gem. Our video camera was provided by a generous grant from the San Diego Regional Airport Authority. Interns had the opportunity to gain valuable experience working in the field with actors, as well as using video editing software in the WiLDCOAST office. Interns formally presented their finished product to the Policy Committee of the Citizens Advisory Committee of the Otay Valley Regional Park; the committee includes San Diego Councilmember Alvarez, Chula Vista Councilmember Bensoussan, and San Diego County Supervisor Cox. Applause echoed throughout the room after their presentation, and Councilmember Bensoussan requested that we present the PSA to the Chula Vista City Council. Interns Cesar and Jocelyn wrote a brief recap of their experience working at WiLDCOAST (below). 

Cesar Castaneda

Here at WiLDCOAST, I interned for a month, working in creating a public service announcement for The Otay Valley Regional Park. The video had to promote the main recreational uses such as bird watching, fishing, and running/hiking. I am really grateful for my experiences here because I got to work with people that are trying their best to make the world a better place, not only for humans, but animals as well. The staff here is passionate and dedicated to environmental protection, and I feel great that I was able to receive this opportunity. WiLDCOAST staff have encouraged me to intern over the summer, and hopefully I will be volunteering in Oaxaca, Mexico for the Centro Mexicano De La Tortuga, to do my part in saving marine life and the environment by working with sea turtles and helping them to thrive.

Jocelyn Salcedo

Hello, my name is Jocelyn Salcedo, I’m a junior student from High Tech High Media Arts. My experience interning at WiLDCOAST was interesting and eye opening.  I always thought working at an office would be boring and empty, but the staff here proved me wrong. They actually care for each other and help one another whenever they can. They talk, laugh, have lunch and even take yoga classes together! More than a hard working conservation team they feel like a family, which made me feel more comfortable instantly. The talented staff creates a relaxed and open environment, which made it easier for me to ask questions, make comments, and propose ideas for our PSA project. I feel like I have completed a journey full of knowledge, experience, and learning that will somehow affect my future for years to come. Thank you WiLDCOAST staff!

Check out the PSA!