REMINDER: 5% Benefit June 30th, Whole Foods, Hillcrest, CA

WHOLE FOODS CELEBRATES THE ARRIVAL OF WILD ALASKA SALMON AND HIGHLIGHTS SEAFOOD SUSTAINABILITY ISSUES

JUNE 30, 2004 Ð 5% OF ALL SALES AT WHOLE FOODS IN HILLCREST WILL BENEFIT WILDCOAST INTERNATIONAL CONSERVATION TEAM

SAN DIEGO (June 29, 2003) Ð Whole Foods Market, for the fourth year in a row, is partnering with the Marine Stewardship CouncilÕs (MSC), the World Wildlife Fund (WWF) and the Alaska Seafood Marketing Institute (ASMI) for the Fish for Our Future campaign.

Whole Foods Market holds the annual wild Alaska salmon promotion to educate consumers about the issue of over fishing, and how to make the best environmental choices when selecting seafood. The 2004 Fish for Our Future promotion features two events at Whole Foods MarketÕs Hillcrest store:

¥ 5% Day to Benefit WiLDCOAST - June 30, 2004 - Whole Foods MarketÕs 5% Day, where 5% of the days sales will benefit WiLDCOAST, a local organization that promotes sustainable fishing practices and California coastal preservation.

The benefit takes place at the Hillcrest location, 711 University Avenue. Store hours are 8 AM - 10 PM. For more information, (619) 294-2800.

About Whole Foods Market¨:
Founded in 1980 in Austin, Texas, Whole Foods Market (www.wholefoodsmarket.com) is the worldÕs largest natural and organic foods supermarket and AmericaÕs first national certified organic grocer. In fiscal year 2003, the company had sales of $3.1 billion and currently has more than 155 stores in the United States, Canada, and the United Kingdom. The Whole Foods Market motto, ÒWhole Foods, Whole People, Whole PlanetÓª captures the companyÕs mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Whole Foods Market, HarryÕs Farmers Market¨, and Fresh & Wild¨ are trademarks owned by Whole Foods Market IP, LP. Whole Foods Market employs more than 27,000 team members and has been ranked for seven consecutive years as one of the Ò100 Best Companies to Work forÓ in America by Fortune magazine.

About Marine Stewardship Council:
The Marine Stewardship Council (MSC) is an international nonprofit organization dedicated to creating sustainable fisheries around the world by using market-based incentives. The organization is committed to the long-term viability of the global fish supply and health of marine ecosystems. The MSC is a business-green partnership and was founded in 1997 by Unilever and World Wildlife Fund (WWF). The MSC has been autonomous since 1999 and has offices in London, Seattle and Sydney, Australia. The Alaska Salmon Fishery is the first U.S. fishery to earn MSC certification and is the largest fishery certified to date. Other certified species include Western Australian Rock Lobster, Thames Herring, South West Handline mackerel, Burry Inlet cockles, New Zealand Hoki and Loch Torridon nephrops. More than two dozen fisheries are currently involved in the MSC certification process including Alaska pollock and the Pacific halibut and sablefish fisheries. More information is available at: www.msc.org or by calling (206) 691-0188 in Seattle.

About WiLDCOAST:
WiLDCOAST is an international conservation team, dedicated to the preservation of endangered species and threatened coastal wildlands of the Californias. Through community-based conservation, the organization is working to eliminate threats to ecosystems and to develop reserves to protect them into the future. WiLDCOAST has spent the last decade building partnerships and professional friendships with critically situated conservationists, fisherman, community activists, ranchers, and the families who inhabit these endangered places. More information is available at: www.wildcoast.net or (619) 423-8665.

About Passionfish:
Passionfish is a non-profit project founded in 2001 to promote sustainable fisheries and aquaculture through public education and stakeholder collaboration. Visit www.passionfish.org for more information.