Jose Francisco "Kikin" Fonseca Guzman
Jose Francisco "Kikin" Fonseca Guzman
Mexican football striker
He bacame the star spokesman for the “Defiende el Mar Soccer Campaign” to a global audience from the World Cup in Germany in 2006. The goal, to stop latino people from eating sea turtle meat and men specially from eating se turtle eggs.
Taking advantage of the global popularity of soccer, the “Defiende el Mar” campaign got an estimated TV audience of 149 million in the United States, Mexico and Latin America and reached 40,000 soccer fans in person.
