WiLDCOAST History
Timeline of Conservation Success
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2000
WiLDCOAST works with NRDC and IFAW and Mexico’s Group of 100 to successfully defeat the proposed San Ignacio Salt project campaigns. WiLDCOAST’s interview on CNN about the project and... more -
2001
WiLDCOAST expands its sea turtle conservation program working with fishermen to reduce poaching and to determine the mortality rate in Baja California and the Sea of Cortez. WiLDCOAST holds a press... more -
2002
WiLDCOAST launches its “Don’t Eat Sea Turtle Campaign” and links the consumption of sea turtles to the practice of eating fish during Lent. The campaign features fishermen who mak... more -
2003
WiLDCOAST launches a massive media campaign against the Nautical Ladder project that is featured in the Wall Street Journal helping to dramatically scale back the project along Baja’s Pacific... more -
2004
After devastating rains hit the U.S.-Mexico border region, WiLDCOAST launches its “Clean Water Now” campaign to reduce beach closures in Southern San Diego County. WiLDCOAST helps to ad... more -
2005
WiLDCOAST goes after the black market demand for sea turtle eggs and meat by enlisting Playboy cover girl Dorismar in a global conservation campaign featured in the New York Times. Campaign materia... more -
2006
WiLDCOAST launches its massive “Defiende el Mar” campaign tied to the Soccer World Cup in Germany. Enlisting the support of Mexican soccer stars Jorge Campos and Kikin Fonseca WiLDCOAST... more -
2007
WiLDCOAST enlists Mexican wrestling superstar El Hijo del Santo to fight for the ocean. The masked superhero campaigns to preserve coastal ecosystems and marine life in California and Mexico receiv... more -
2008
After shark attacks in Mexico, WiLDCOAST stops a Mexican government revenge shark hunt and carries out a widely successful national shark conservation education campaign in Mexico. WiLDCOAST i... more -
2009
WiLDCOAST launches a new initiative in partnership with the San Diego Zoological Society to support California condor restoration, education and conservation efforts in Baja California. We expanded... more -
2010
In partnership with the Mexican government and the Mexican Sea Turtle Center, we provided training and technical support to help the indigenous community of Playa Ixtapilla protect one of the... more -
2011
WiLDCOAST carries out an intensive national and international media campaign to protect the sensitive Cabo Pulmo coral reef by pressuring decision makers to cancel the Cabo Cortes mega-project. Med... more






